When Google Adsense first started it was very possible for the small guy to make a fortune utilizing it to market a product or service. Unfortunately in all too many cases that is simply is no longer achievable. The reason for it is the cost per click has risen from a few cents to many dollars per click for certain highly profitable terms.
This is happening because the corporate world discovered Google Adsense Advertising and they became very aware of the fact that they were able to target their specific demographics much better than any other form of advertising. Due to their increased use of this form of advertising the cost have increased to the point where it is no longer profitable for the small guy.
If you are a direct internet marketer and spend one dollar on advertising, you need to make at least one dollar back just to break even. But with the large corporations that is simply not the case. In all too many circumstances the international firms are just attempting to promote brand awareness and are not looking for a direct sale.
So what is a small direct internet promoter to do? In many cases they have switched to media buying. Let me warn you this is not for the first timer or the inexperienced. It takes a great deal of knowledge and expertise to get it right, but if and when you do the amount of money you can make is simply staggering and way more than you could of ever imagined possible.
If you are wondering what media buying is, it is purchasing a certain amount of impression on a network of websites controlled by companies that specialize in this industry. The huge advantage over Google Adsense is that these impressions can literally be purchase for one cent or less per impression.
Make sure you understand the distinct difference between impressions and clicks. A “Click” is where somebody uses their mouse to punch on an ad; whereas an “Impression” is where a person visits a webpage where you have a banner ad displayed and they do not have to click on it.
Now that you understand that, it is very easy to see that if nobody ever clicks on your banner ad and comes to your website you can lose a great deal of money very quickly. However, the exact opposite is also true and if you have a great banner ad and a ton of people click on it you can also make a tremendous amount of money in no time at all.
Media buying is not for everybody, but those that have gotten right are making so much money that when they go to the bank to make a deposit the bank tellers have a hard time believing the size of the checks they are seeing.
The article is very interesting and useful! thanks for sharing!