Five Great Free SEO Tools for Internet Marketers and Webmasters

SEO MOZ Rank Checker

This is an excellent free tool for internet marketers as it allows you to follow the rankings on five keywords per day (150 a month) without costing you a penny. It also lets you store the results in your own archive, so you can keep track of that all important keyword traffic (and you can export it as a csv file too). Simply sign up for an account with SEO-Moz and start using the tool right away.

Firefox and Web Developer Extension

Firefox is fast becoming the number one browser of choice for most web developers and SEO experts, thanks in part to the wealth of excellent extensions that you can add on. This particular extension will make your link building life so much easier. Web Developer Extension helps with amendments to cascading styles, assists in viewing external links and in taking out all sections of javascript, as well as many, many more features.

Strongest-Subpages Tool

This is an exceptionally useful tool when you’ve just built your new site and you want to know which pages are well optimised and which pages need work. Use this to check not just the home page but all the internal pages and work out where you are going wrong, and right in your SEO strategy. It will also work on your competitors sites so you can use it to analyse areas where they might be doing better than you, and why.

Google Analytics

If you own your own site or work in SEO, the chances are you know Google Analytics inside out. If you’re just getting started in SEO, then you need to learn how to use Google Analytics inside out! If you want information about what sites are sending you traffic and how long that traffic is spending on your site then Analytics is your first port of call. Dig down into the reports to learn all about your customers’ behaviour and how to adapt your site to get the maximum returns. Thus, if you own a discount voucher site like Coupon Croc you can use analytics to work out which coupons are most popular with your customers.

Xinu

Xinu is a great free tool for site analysis. It provides information on everything from social bookmarks to syndication, page indexes to backlinks. Open source, you can even download it and install it on your server at home.